Jeep

Jeep

Jeep- the iconic and legendary 4x4 automobile trend setter brand wanted its flagship vehicle Jeep Compass to be promoted. They required brand awareness activities to be done, increase its test-drive bookings to achieve higher sales output.

60%

Increase in Lead Generation

40%

Increase in Sales

120%

Increase in Social Media Engagement

Scope

Lead generation campaigns to target a range of customers who are ready to purchase
Campaigns needed to have a local flavor to capture attention
Attract audience to take test drives and build sales ready leads through digital campaigns

Challenges

Competition from same league of 4x4 vehicle brands
Reluctance in brand acceptance, inhibitions about service centers
Mixed brand trust value
Less purchase preference shown by customers

Our Solution

Social Media platforms Facebook and Instagram were used to run Ad campaigns to educate prospects on the distinctive features of the vehicle
Multiple trust building campaigns were activated
Display Ads targeting in-market audiences were enabled. Google search Ads were extensively used to drive prospects to optimized lead capturing landing pages